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36% of Companies Report Having Used Social Media to Convert an Initial...
In November 2010, internet marketing agency R2i surveyed 296 marketing professionals at a mix of B2B and B2C companies about their social media marketing strategies, and found that 36% of respondents...
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Hamptons Real Estate Market Goes Realtime With AR App from Brown Harris Stevens
New York’s Hamptons real estate market is one of the most lucrative in the country–and extremely competitive. One high-end brokerage, Brown Harris Stevens, is taking the game to a new level by...
View ArticleMobile Marketing: Smartphone App Unlocks Augmented Reality Game on Cadbury’s...
Cadbury has taken interactive packaging and mobile marketing a step further by incorporating an augmented reality game – using the technology of new partner blippar, a just-launched smartphone app – on...
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How Toyota Used QR Codes and Augmented Reality To Engage A Younger Audience
Aiming to “connect the real, traditional world with Toyota’s digital world,” Toyota launched a campaign for the 2012 Corolla back in May 2011, targeting an Asian-American audience. The campaign was...
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Augmented Reality: Budweiser Uses Blippar To Power Campaign Designed To...
Blippar, the UK-based augmented reality app that lets you overlay digital information on real-world images, is coming to the U.S. market, and Budweiser is one of the first brands to take advantage of...
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